If you’re considering a job change, or actively seeking a new opportunity, you need to get found on LinkedIn.
Over 80% of recruiters and hiring managers are now checking LinkedIn early in the recruiting process.
They’re looking at the profiles of candidates that applied for the position, as well as searching (“also called sourcing”) candidates who might have the experience they’re looking for. That’s why it’s its important to optimize your profile to be found.
Is your profile being found?
Are you getting unsolicited calls or emails from recruiters or hiring managers?
Look on your LinkedIn profile. How many people are visiting?
Do you make it easy for employers and recruiters to reach out and contact you?
If you aren’t sure, or answered no to any of the questions above, chances are you aren’t being found on LinkedIn.
4 quick tips for quickly increasing your profile views.
Step 1. Build a Bigger Network
Increase the Quality and Quantity of your network. The LinkedIn search engine sorts results primarily based on degrees of separation, with 1st degree connections showing at the top of the results, 2nd degree connections next, and so on. It’s important to be closely connected to the individuals who might be search for someone with your expertise. As a side note, as you send invitations to connect, your profile views will increase as some of your invitations will result in people reviewing your profile, before or after they accept the invitation.
Step 2. Keyword Optimize Your Profile
Optimize your profile to include the terms that recruiters are searching for. If you’re a 1st degree connection to a recruiter and they do a search for someone with your skill set or job title, but you don’t have those keywords in your profile… No luck.. you won’t be found! Instead, determine the keywords that you want to be found for, and include those in your headline and job titles. For more info, see below.
Step 3. Join Recruiter and Industry Groups
Join industry and special trade groups as well as the largest recruiter and job search groups on LinkedIn. If you share a group with the person performing a search, even if you don’t have a direct connection to them, your profile will show up in their results. (another little trick!)
Step 4. Post Activity Updates Articles, etc.
LinkedIn Pulse is one of the fastest ways to get people to view your profile. If you have a great article that you’ve written, post it on LinkedIn. To increase the number of viewers, add a video, or pictures. LinkedIn will automatically provide a link back to your profile, increasing your profile views. If you’re strapped for time, or not a good writer, there are other activities that you can do on LinkedIn that will help you grow your visitor count, for instance:
Sharing Articles to Generate traffic to your profile.
Search LinkedIn Pulse articles for things that you’re interested in, or would benefit the hiring managers and recruiters you want to connect with. Find articles where you can add-value to the conversation. Then, comment, share, and like the post. You can even share the post in LinkedIn groups, providing an short 120 character abstract about why you linked the article. You’ll be adding value to the group members, as well as the original author. It’s a win-win tactic that’s sure to generate views.
Here’s a Sourcing example, and why you need to be found on LinkedIn.
Let’s say that Xerox has a “Director of Marketing” position open in their Chicago, IL office, for their “Consumer Printer division”. Because of the size of Xerox, it’s probable that an internal corporate recruiter will be given the task of sourcing candidates for the position, which means coming up with a “short-list” of candidates that are “qualified” and “available”. One of the steps the recruiter is likely to take is perform a search on LinkedIn. They might start a search using the term “director of marketing”. They’ll probably do a “radius” search, to show profiles within 25 miles of Chicago as , IL as well.
Simple Profile Keyword Optimization Tips
If you’re profile has the exact text “Director of Marketing” AND you have a zipcode on your profile that is within 25 miles of Chicago, than your profile has an OK shot of showing up in the search results. However, that’s not guaranteed!
LinkedIn “counts” the number of times you use the exact phrase “Director of Marketing Director” in your Headline, Current Title and Past Job titles to create a “Density score”.
For instance, your profile looks like this:
Headline = “Director of Marketing”
Current Job Title = “Director of Marketing”
Past Job Title1 = “Marketing Director”
Past Job Title2 = “Marketing Coordinator”
Density Score = 2 (1 for your Headline + 1 for your Current Job Title)
Even though your previous job title was “Marketing Director”, which has the same keywords “Director” and “Marketing”, it doesn’t matter much to the LinkedIn Search Engine. The current LinkedIn search algorithm doesn’t value “similar phrases” as much as it does “Exact” text. Therefore, when creating your Headlines and job titles, it’s important to understand the importance of your keywords and how you profile is ranking for your primary keyword strings.
Now that LinkedIn has a “Keyword Density Score”, the next step is to “sort the results” in a meaningful way. LinkedIn’s default sort is “Relationship” relevance. Which means, how closely are you “related” to the individuals in the search results. By “related”, LinkedIn means, degrees of separation. So, of all the thousands of profiles with the keyword phrase “Director of Marketing” they only show candidates who are a 1st, 2nd, or 3rd degree connection, or a member of a shared group.
As a result, even if your profile has a Keyword Density=2, if your profile is not a 1st, 2nd, or 3rd degree connection, or you don’t share any groups with the recruiter, chances are, your profile isn’t going to show up in the search results.
This is probably one of the biggest reasons that LinkedIn “doesn’t work” for most job seekers, because either they don’t have the keywords in their profile, or they aren’t connected to the right people.
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