The B2B and Inside sales channels are changing dramatically with social media. Buyers are online, and doing more research before they pick up the phone.
You’ve probably been doing it yourself.
Meeting someone for the first time? You look them up on LinkedIn.
Here is a great infographic from Systems Group that details some of the other changes we are seeing;
- 82% of Online Buyers are now reachable via social media
- 72% of Marketers report increased sales from social media
- 75% of B2B buyers stated that social media would influence future purchases