LinkedIn KPIs for Social Selling & Job Search Success

LinkedIn Peel Back

There are many different reasons to use LinkedIn.

For a sales person, or business services professional, you might be looking to generate new business leads, engage with your market, build a professional network, research prospects, or build a social selling platform.

If you are a job seeker, getting found, connecting with target companies, connecting with possible job referrals, and professional networking are some clear uses.

In most cases, Personal Branding, might be an objective.

Anytime you are using a new tool, from either a marketing or managing the tool, it’s important to measure your results.

Here are some Key Performance Indicators (KPI’s) that are worth measuring on LinkedIn. Of course every user is going to be different, as their goals on LinkedIn will be different. From a Social Selling perspective, you might want to measure these KPIs across your entire sales team. Not only will you get an idea of what your sales team looks like on LinkedIn, but you’ll also get a sense of who might be leveraging LinkedIn and who might not be using it at all.

Sales KPIs

For instance, for a sales person or business professional, might track their KPI’s might track their KPIs weekly:
* Number of 1st degree connections
* Number of Prospect Companies Followed
* Number of 1st degree connections in Prospect Companies
* Number of Requests to Connect sent to Prospects
* Number of Clicks, or other measurable result from a lead generation marketing campaign
* Number of industry niche groups joined
* Number of updates per week.
* Number of Shares or Comments on updates in a week.
* Number of connections to prospects and clients
* Number of Inbound Requests to Connect (if this number is going up, that means your profile and activity is getting attention.)
* Number of Profile Searches
* Number of Profile Views

Job Seeker KPIs

A job seeker might want to track these KPIs:
* Number of 1st degree connections
* Number of Target Companies Followed
* Number of 1st degree connections in Target Companies
* Number of local professional groups joined
* Number of updates per week
* Number of connections to recruiters
* Number of Inbound Requests to Connect (if this number is going up, that means your profile and activity is getting attention.)
* Number of Profile Searches
* Number of Profile Views

I use Hootesuite to post most of my updates to my LinkedIn Groups, Company Pages, and Profile Updates. Not only is HooteSuite a great tool for posting, but it also tracks the number of posts I share. For efficiency sake, it’s much easier for me to post from one tool, and then have that tool track the number of updates. It doesn’t break these numbers down into smaller numbers, like posts per group, etc., but it’s good enough to get going.

HooteSuite also integrates into my Facebook profile, Facebook Pages (company and personal pages), and Twitter Profiles. So, the stats from Hootesuite are a good indication of my outbound posting strategy.

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