Building a Personal Brand on LinkedIn can seem like a daunting task.
Where do you start?
What steps do you take?
Here’s a recent presentation the I gave to the North San Mateo County Leadership Council.
The best way to describe the process that I use when consulting clients on building their profile is this:
B= Build your Profile, including photo, and headline.
R= Reconnect to your offline and online social and professional contacts.
A= Add-Value – Share! You can’t be considered Valuable until you Add-Value!
N= Network – build virtual connections with the people you want to connect with
D= Do Coffee – Turn your Virtual Connections into Relationships